Onboarding

Your ICP

This defines who we target on your behalf and what counts as a qualified meeting.

Include every relevant target segment you would consider, including roles, industries, company types, and regions. Don’t worry if they are quite different from one another. We’ll group them into distinct segments and test each separately.

01

Company

02

Who we target

List every relevant role. Think past the obvious buyer. Who else influences or signs off on this decision?
The markets you sell into best.
Where your buyers are based.
Min and max headcount. Leave blank for no preference.
Min and max. Leave blank for no preference.
Signals that make a company a strong fit right now. For example: recently raised funding, hiring for a relevant role, using a particular tool, recent expansion.
Other criteria we should factor in. Optional.
03

Who to avoid

Companies, industries, or types of business we should not contact. Competitors, poor-fit sectors, anything off-limits.

We'll review this and confirm your agreed target market back to you in writing.

ICP received

Thanks. We'll review it, confirm your agreed target market back to you in writing, and that becomes the targeting spec in your contract. Speak soon.